Theresa Berg · AI product designer · Chicago
Conversational and agentic experiences that help people understand what the AI is doing, decide what happens next and stay in control.
I’ve spent 18 years in design (front-end code, brand and a decade of design systems), and the last stretch as the first AI and agentic designer at a Fortune 500 company, building that practice from nothing.
I like the messy middle: the moment a system has to explain itself, ask permission or hand the wheel back to a person. That’s where trust is won or lost, and it’s the work I care about most.
Where AI met a real person, and what I chose to do about it.
One AI assistant for 70+ products, built from zero, with a person always one action away.
Live in 40–50% of the portfolio by July 2026, and the foundation for Ecolab’s agentic platforms.
Read the case study: Enterprise AI Assistant, End to End· 13 min read
Every AI product was out of compliance. In three weeks I designed the disclosure and consent system outside AI-law counsel approved on the first review.
Eight patterns, one component and guidance that keeps future products in compliance.
Read the case study: Responsible AI, Written Down· 12 min read
How design fits with AI: a process for 80 to 100 designers, proved with a design system generated through Claude and Figma in 60 to 80 hours.
Presented as a proof of concept, shipped for real and taught to the designers.
Read the case study: An AI-Native Design Process· 13 min read
Agents watch the operation and come to the user, so no decision falls through the cracks. Piloted with nearly a dozen client partnerships.
Insights in the chat had 76% higher completion than a deterministic dashboard.
Read the case study: Agentic AI That Notices First· 11 min read
I design for the moments when technology has to earn trust: making uncertainty visible, keeping the choice with the person and helping them move forward anyway.
